Greetings, Fam ❤
Today I’m here and excited to share the beauty of Indian jewellery and quite a bit of its History that we all have to be immensely proud of. As you all know through my stories and a recent video that I shared showcasing AVR Jewellers. It was an honour working with such honest and beautiful brand, that let me use my creativity and also was kind enough to help whenever it was required. A big shout out to all the staff members who made this happen !
Shoot courtesy- AVR JEWELLERS – Jayanagar, Dickenson road
Picture credits – Ganesh_mh
Thankyou so much.
Getting back to the blog !
Follow AVR Jewellers to be up to date of their collections through various seasons.
What comes to your mind when someone says “India”?
If you ask me well I think of diverse people, diverse languages, diverse cultures, gods and goddesses, intricate and incredible temples, mansions and palaces, magic, heritage and history, of course colours, garments, weddings , Indian brides and JEWELLERY. That’s how beautiful our India can get. I believe no other country in the world can be so loving towards their passion for art . Neither can they have ” INDIA ” in them. As much as I’m obsessed with India and her culture, I’m so much into The designs available at AVR jewellers, they are something you must feel and witness yourself, for they store beautiful exquisite designs that are worth the while even if you take hours to choose from their wide collection. They not only create attractive designs like any other, they have a unique story attached to each and every piece visible in their stores, and the amount of passion and interest with which they narrate is wonderful! Makes them stand out in front of the rest !
The historical background of Indian jewellery takes us back to the history of the country itself as both are almost equally old. Thats around 5000 years. Since the beginning the charm of jewellery and the beauty of Indian women by adorning it never separated. It is rare to find any woman in India who may not have ever loved to decorate herself with jewellery.
AVR jewellers – AVR JEWELLERS, a master at carving on gold, silver, platinum, diamond, and other beautiful stones, creating intricate ornaments , with delicacy and patience , has been a part of AVR jewellers history for the past 91 years offering the best finishing in the jewellery industry across the world, and not just India. This is what makes them a brand that’s exceptionally wonderful, unique and dedicated. Providing top notch quality to all their customers at all times.
The bridal jewellery is chiefly created to match with the attire of the bride. The theme and the colour of the jewellery pay a pivotal role in giving it the intricate look. Diamonds and various other gems are used on the base metal of gold.
The jewellery created by AVR jewellers ranging from antique pieces, however are also meeting to the needs of change in times and taste for the 21st century woman.
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The huge variety of ornaments gives the proof of the excellent craftsmanship of AVR jewellers.
AVR Jewellers Story :
AVR Jewellers is one of the most Prominent & Award Winning Jewellery Brand in South India. With 91 years of Legacy and Tradition, AVR Jewellers stands for Authenticity, Purity, Craftsmanship and its Commitment to service long-lasting relationships with its customers, through generations. They offer exquisite Gold, Diamond, Silver and Platinum collections that reflect not just their traditions and values but also a future vision that has earned us the unstinting loyalty of our Patrons over the years.
This is what impressed me, apart from the jewellery, they have immense passion towards their culture, which is quite difficult to witness in today’s world.
The legacy’s beginning right from 1928, from a town named Salem in the State of Tamil Nadu. AVR Jewellers today has 15 Exclusive Showrooms across South India namely Tamil Nadu, Karnataka and Pondicherry offering a wide variety of exquisite Gold, Diamond, Silver and Platinum jewellery.
I was certainly awed by the amazing craftsmanship, and that each beautiful piece has a name of its own, every woman, young and old will definitely be impressed when they get a chance to try on one of their most favourite pieces. All Jewellery reflects South Indian traditions with a twist.
916 HALLMARK – For those who do not know, 916 gold is nothing but 22 carat gold. The number ‘916’ is actually used to denote the purity of gold in the final product, which means 91.6 grams of pure gold in 100 gram of alloy. The figure 916 is thus 22 carat by 24 carat (22/24).
All Jewellery from AVR Jewellers consists of the 916 hallmark which is the absolute element that customers seek.
They not only create and design the best Jewellery worldwide , but also allow you to customise your ideas. Your dream ornaments can be granted by them!
Each of their stores are very well constructed, with an appealing interior design , sparkly red hues in and around each corner, with a cozy and majestic comfort given to the customers. Standing unique with their jewellery.
Each design is made & crafted by their artisans according to the shape of the Mother of Pearl and studded with fine AVR Diamonds.
It’s is ancient, rare and organic. It is strong, resilient, and iridescent.
The Designer Antique :
This set of a necklace and a pair of earrings is simply beautiful. It has a gold pendant with a ruby in the middle. It can be worn with matching red sarees/ velvet dresses and will give the complete party look yet traditional and antique just with an extra urban twist!
There are a lot of options for gold jewellery antique designs these days to choose from. Anyone who likes jewellery will have an incomplete wardrobe without gold. Moreover, they are a nice investment.
AVR JEWELLERS KEERTHY SURESH COLLECTION:
“SHINE LIKE A STAR”
They have just launched this collection. AVR Jewellers proudly presents Keerthy Suresh collection that is named after their brand ambassador Ms.Keerthy Suresh, a dazzling young star on the silver screen. The contemporary collection has been designed as a tribute to her unique talent, charm and vivacious screen personality. It has also been handpicked by her as a reflection of her signature style.
Each piece in this stunning collection is very rare as it combines modern image and aspirations of the current generation with centuries old workmanship and rich design heritage.
The collection is inspired by motifs and designs from Nature, Flowers, Leaves and Vines that create a mixed bouquet art rich jewel tones that paint a masterpiece. Culture the rich traditions of India. Unique forms and beautiful designs specially handcrafted by our finest artisans. It is royal adornment for our elite customers and a representation of purity in all aspects. A legacy of Trust, Exquisite workmanship, High quality, impeccable standards of service and a variety of exquisite designs that offer you the starring role in every special occasion.
They are heavily and astounding craft, with the most intricate designs I’ve seen. One of my favourite from their collection.
AVR Jewellers Temple jewellery
True antique is a rare collectible, a heritage ornament that comes to you with a deep vein of history. Celebrating a rich craftsmanship that has vanished through the centuries, our antiques bear true testimony to the rich cultural history of our region. Our collection of antique jewels is an exquisite range of ornaments that once adorned the women of yore. AVR Jewellers proud to present Temple jewellery in light weight in wide range at both their stores.
THE ANNAPAKSHI BRAND IDENTITY
Their brand identity is derived from the double headed Annapakshi, a mythological bird that resembles the body and beak of a swan while its crest and plumage is inspired by the peacock.
The bird was revered for its beauty, divinity and perfection. It is said to be so pure that it could separate water that was mixed in milk; distinguishing the truth from the false, the pure from the tainted. This symbol of purity and integrity has influenced their business ethics and values. It has also represented trust and high quality for decades.
AVR Jewellers Forevermark
Forevermark selects less than one percent of the world’s diamonds so that what you select is nothing less than brilliant. Their rigorous selection process, commitment to responsible sourcing and expertise ensure that only the most carefully selected diamonds can carry the Forevermark inscription.
Diamonds a girl’s best friend, my personal favourite of them all. The diamond collection of AVR jewellers, such an eye captivating sight, for I couldn’t help but try on all the pieces at the store.
AVR Jewellers Myra Collection
Not to worry , as most of the young woman in India prefer oxidised jewellery, rather than gold in the simple thought that the designs suitable for today won’t be available in worthy material.
Here we have Myra Collection from AVR jewellers providing us the urban perfection to suit all our needs.
The contemporary jewellery from Myra collection which is lighter in weight has gained a lot of popularity among the Indian woman which can be worn everyday. Featuring a wide range of pendants, rings, bracelets, earrings and nose pins, crafted with Swarovski crystal perfectly blends with any shade of dress.
These were the first set of jewellery I happened to try on and loved it as soon as I put an eye 😍
So when rather than spending so much money on black metal jewellery, we can definitely give the contemporary jewellery a try.
They are classy and adding the perfect spark to your entire outlook.
Your one stop destination for any stepping stone in your life, invest in something precious and never regret it!
Other AVR Jewellers collections to look out for :
Mother of Pearl collection – The Mother Of Pearl collection happens to be my favourite too, lightweight which makes it look elegant for women on the go. Perfectly suitable for daily wear. The design is made according to the Mother of Pearl , perfectly studded with fine diamonds, fine art curated only to be cherished !
Splendid Temple Jewellery, Jadau collection, Antique, Pearl, Custom, Kundan…To name a few.
They have it all !
AVR jewellers certainly doesn’t fail in any way to impress anybody with their attractive craftsmanship and design, they have built a legacy that will be passed on to the future generations such that our culture, their culture doesn’t fade away. They have exclusive designed pieces, just made for you both men and woman, they have a wide collection in Silver too, highly appreciated ornaments and jewellery.
I hope you readers loved the jewellery that I got a chance to showcase through my pictures and also got to gain some knowledge on Indian jewellery!
Will definitely visit and purchase again!
Varsha|Hazel Runway
AVR Swarna Mahal Jewellery Private Limited
Hazel Runway 